behind the scenes of content creation

Behind the Scenes of Content Creation

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Many of us watch YouTube or other content every single day, but have you thought about what is happening around these content creators, or maybe you want to be a content creator yourself? There is a lot about content creation that is unseen unless you start doing a little bit of digging.

As of now there are around 66 million content creators on YouTube. That is YouTube alone, if one were to look at every platform there is there are around 207 million content creators. Even though there are this many content creators on average it takes 6 and a half months before they start earning money.

On YouTube you need to have 500 subscribers and have either 3k watch hours on videos/livestreams or have 3 million YouTube shorts views. And if you want ad revenue you need to have 1k subscribers and have either 4k watch hours or 10m views on YouTube shorts. On Twitch for example you need to have 50 followers, an average of 3 concurrent viewers, stream over 500 minutes over the last 30 days, stream on at least 7 different days during the last 30 days to be able to start earning money.

Being a content creator is hard, if a person just starts with content creation they have to either be incredibly lucky or advertise for it on a variety of platforms, which means that despite them only creating content for 10 hours a week, it may take them 20 hours a week if you include advertisement, community management and more, in addition to that if you add work or education to this they do not really get a lot of down time, which might cause mental health problems and exhaustion.

As well as people on the internet showing their darker side often times, these content creators are exposed to hate as well, sometimes even other content creators and people spreading false rumours about a content creator to push them down in hopes of their community moving to them instead, the sad part about this is that this can be the cause of severe mental health problems going as far as suicide.

A good example to the internet boiling people is the Sinder situation. What happened is more or less that her manager was talking behind peoples backs, and trying to push other content creators down, another thing he did was make a VTuber model artist cancel their work with another client because he accused her of stealing Sinder’s design. This had been going on for a while so the artist made an public declaration that she would not longer work with Sinder and it also contained a long text with screenshots on everything she had been through, she even put a note of which the contents basically were this is between me and Sinder do not add fuel to the fire. Even though she had clearly said that other VTubers started adding fuel to the fire with experiences they had apparently had with Sinder, another artist also claimed that Sinder had commissioned questionable art from her.

There was one person who refused to add fuel to the fire, she said something along the lines of Sinder having received enough of a punishment for her actions already and that her entire career is already ruined, and that she does not want to betray someone she considered a friend. Situations like these are not uncommon amongst content

creators, and they are even more common amongst VTubers.

There is a big risk of loosing ones job as a content creator. This is due to YouTube and other big platforms not really caring about their content creators and that they can just tweak the algorithm a bit and replace them with other content creators.

Another big risk is if someone says one wrong thing or makes one big mistake the entirety of the internet is boiling them, by both ordinary people and other content creators. Most people that become the target of the boiling just stop working as a content creator, but if they endure they have a chance to rise back up again after people have just forgotten about the incident, but it will take some time.

In addition to these risks to ones mental health and the instability there is no health insurance or pension for content creators. Content creation is not all bad, there are actually a lot of benefits as well if a content creator is lucky and has a great community, is with other content creators that are at least decent people and does not have any haters.

These benefits include things such as the ability to talk more confidently, managing people or arranging events, video editing knowledge, marketing skills and knowledge about technology either programming or fixing tech issues. Another benefit is that you have the potential to earn money, if it is either as a hobby, part-time or full-time.

To conclude, content creation is an unstable job with a lot of risks and is taxing on ones mental health in addition if you make one mistake you have lost your career. Even tho there are a lot of down sides it is not necessarily bad as you can learn a lot from being a content creator.

Sources:

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fra: https://www.youtube.com/intl/en_us/creators/partner-program/

Stream Scheme (February 7, 2023) How to Get Twitch Aﬃliate. streamscheme.com

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FalseEyeD (April 29, 2025) Sinder Called Out For MAJOR Betrayal, VShojo Drops Matara Kan,

Nanashi Mumei Graduation Blocked. YouTube.com Hentet 29. 4. 2025 Fra: https://

www.youtube.com/watch?v=w9LZP7fYw8U